WHAT YOU'LL DO
Our careers digital marketing team is looking for a Paid Media Lead to build a compelling paid media program to support BCG’s global recruiting goals. In this role, you will create and activate a number of engaging paid media campaigns to position BCG as a top employer of choice across LinkedIn, Facebook, Instagram, TikTok, AdWords, and more.The ideal candidate is a strong communicator and motivated self-starter who has experience working with large media budgets and balancing multiple projects, all with a strong attention to detail. Reporting to the Careers Social Media Program Manager, you’ll work with cross-functional teams and have a large voice in driving the paid media activities on behalf of the global social media and local recruiting teams. This individual should be passionate about the ever-changing digital media landscape and have an analytical attitude; someone who is eager to implement new ideas and dive into the results to prove the ROMI for paid digital media.
YOU'RE GOOD AT
- Develop and drive the paid media activities for BCG’s careers channels to attract top, diverse talent
- Implement, optimize, and collaborate on paid campaigns for global careers channels and local/regional markets
- Maintain paid reporting dashboards to monitor campaign performance and the program at large
- Support the deployment and adoption of the Sprinklr Ads Tool for all users globally
- Work with designers to develop and optimize ad copy and creative that achieves results
- Partner with cross-functional teams to ensure paid media strategy aligns and supports larger recruiting goals
- Establish relationships with key networks and vendors to support paid media efforts
- Monitor trends to improve performance and stay on top of the constantly evolving paid social and digital media landscape
YOU BRING (EXPERIENCE & QUALIFICATIONS)
- 5-7 years social media planning and/or buying experience (agency or in-house); recruitment paid media preferred
- Strong written and verbal communication skills
- Experience building media plans, budgets, and activations to generate high impact results
- A strong background running paid campaigns on LinkedIn, Twitter, YouTube, Facebook, Instagram, TikTok, and AdWords, plus experience with programmatic, display, and job boards ads
- A curiosity and passion for understanding the latest trends in the digital media landscape
- An ability to collect, analyze, and use data to drive recommendations and optimizations that improve social media performance and prove ROMI of paid campaigns
- Experience with Excel and developing customized reporting; knowledge of Adobe Analytics or Google Analytics a plus
- Experience designing and creating assets with third party tools (i.e. Canva, Figma, Photoshop) a plus
- Knowledge of third-party social media tools and ad platforms like Sprinklr
- An eagerness to learn, grow and innovate
