Digital Marketing Professional - EMEA (f/m/d)

Implementing content across our digital touchpoints that is consistent with the company's brand image and addresses both business goals and consumer needs; improving the customer experience by analyzing the customer journey;...

About us:

Seco is one of the leading suppliers of machining solutions in the fields of milling, turning, drilling and tool holding. For over 80 years, we have been offering more than just tools. We develop and provide technologies, processes and services for our customers to increase their productivity and profitability, and are present in over 75 countries. Seco's headquarters is located in Fagersta, Sweden.

Seco Tools is looking for an

We want you and your expertise on our team to engage our audiences across our online communication channels. With an “audience-first” mindset, you should understand how to improve our customer experience across our digital touchpoints to attract potential customers and drive our goal of lead generation.

Your responsibilities:

You will manage the websites and marketing automation campaigns of several focus countries within the EMEA region, collaborate closely with your colleagues in regional and global Marketing as well as with stakeholders such as Sales and Product Management in an energetic environment. Therefore, excellent interpersonal and communicative skills, as well as decision-making abilities are key.

• Implementing content across our digital touchpoints that is consistent with the company's brand image and addresses both business goals and consumer needs
• Implementing and co-creating content and campaigns focused on our regional SEO approach to attract potential customers and generate leads within the given budget frame
• Focus is on delivering valuable communication mainly in English and German for central products/services/events throughout our website.
• Improving the customer experience by analyzing the customer journey and measuring on-site activities
• Working across a globally and regionally connected Marketing team including all types of cultures and key cross-functional stakeholders to prioritize and complete projects on schedule
• Coordination between European regional countries & global function to align messaging and translation for our digital channels
• Supporting countries in the EMEA region regarding their digital channels
• Monitoring and analyzing the web performance to improve customer experience
• Ensuring that deadlines, milestones, and our OKRs (objectives & key results) are met
• Contributing to a creative team in a B2B engineering environment

Your profile:

• You have a Master of Science or Bachelor's degree in Marketing, Brand Management, Digital Business, and several years of marketing experience.
• Strong digital marketing background - broad knowledge of digital communication channels and SEO strategies is beneficial.
• Creative mindset with experience in identifying target audiences and devising campaigns that engage, inform and motivate
• A passion for improving customer experience on digital platforms
• You enjoy working in intercultural teams across borders.
• Ability to understand and use data to derive insights, make decisions and influence outcomes
• Ability to work in a fast-paced, entrepreneurial, results-oriented culture
• Good communication skills and comfortable presenting to stakeholders at various levels
• Creative thinker with the ability to troubleshoot issues quickly and effectively
• Excellent written and verbal communication skills in English and German
• Extremely well-organized and analytical with an ability to work well under pressure

We offer:

• A unique opportunity to co-create and participate in our digital Marketing transformation
• An international and diverse team that collaborates across borders
• Freedom for autonomy and development, as well as flexible location options
• A comprehensive salary package, health and wellbeing activities, home office options

Job facts:
Location: Erkrath in Germany
Start Date: As soon as possible
Reference number: R0037061

How to apply:

Please apply with your complete application documents including your salary expectations and your earliest possible availability via our online tool.

Prior to this recruitment, we have already decided on what advertising channels and marketing campaigns we wish to utilize. In light of this, we respectfully decline any contact with marketing or recruitment agencies regarding additional channels or campaigns.

Contact person for further information:
Yvonne Düsterhus, Regional Marketing Manager
Anja Situm, HR Generalist, +49 211 2401 332

Seco Tools GmbH
Steinhof 24
D-40699 Erkrath
GERMANY

www.secotools.com

Headquartered in Sweden, Seco provides a comprehensive portfolio of innovative metal cutting solutions and works closely with customers to understand and address their needs. We employ over 4,100 team members in more than 75 countries and empower them through an open communications environment, training and development and recognition programs. Our three shared values - a passion for customers, family spirit and personal commitment – define our approach to business. These values guide our interactions with each other, customers, suppliers and other partners. They lead us to build our professional relationships on a foundation of trust, respect and communication.

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