Marketing Innovation Manager (m/f/d)

Fundamentally focuses on new business models, unique offerings, innovation profit and revenue approaches; Manages the New Idea Management process; Clearly defines the value of new models; Leads the development and management of the channel innovation;...

The BU Industrial Coatings – Wood Coatings is looking for a

Placed in Germany, Spain, UK or the Netherlands. The holder of this position is the Owner of the Marketing Innovation Portfolio for the BU and is in charge of delivering transformational initiatives on digital, services, channels etc. leading to enhanced customer experience.

Key Accountabilities

• Fundamentally focuses on new business models, unique offerings, innovation profit and revenue approaches
• Manages the New Idea Management process
• Clearly defines the value of new models
• Leads the development and management of the channel innovation including the management of strategically important projects
• Translates BU vision, policies, services package, training plans, market research and customer specification to action
• Builds alignment with regional Teams on marketing innovation project tunnel across all segments
• Monetizes new business, service and profit model ideas for new application
• Taking identified sweet spots to the next level both from an insight and technology perspective
• Responsibility for the design, seeding, development and operations of new business, service and/or profit models until transfer to business
• Aligns opportunities to inorganically gain capability and enabling technologies with the establishes M&A process

Job Requirements

• Master’s degree in business, finance or a related field
• Minimum 7 years of progressively related experience in sales, marketing, business development, M&A and/or project management
• Ideally solid experience in marketing with diversity of experience within various areas of marketing
• Experience in leading complex, global initiatives
• Experience in innovation and ideation development
• Proven ability to identify business opportunities and develop appropriate plans and relationships
• Effective project and program management abilities
• Strong business acumen with commercial experience at a multinational level
• Demonstrated success in a matrixed, cross-functional environment with proven stakeholder management skills
• Ability to drive effective change management to build organizational capabilities
• Excellent written, presentation and verbal skills in English, additional language would be a plus
• Willingness to travel ~ 40%

If you have additional questions please contact: Patricia Seifen Tel.: +49 221 99 585 326

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