Marketing Manager (m/f/d)

GISMA Business School is one of the leading international business schools in Germany. Our approach to education and pedagogy merges business experience and professional practice with the acquisition of analytical skills and contemporary theory through customised, experiential, and interactive learning. Our faculty and staff are passionate about cultivating the careers of students in the fields of business, leadership, and data science. GISMA supports businesses in their internationalisation and digital change processes by preparing students with exactly the qualifications that will be needed to meet future challenges. We have proudly held the AMBA accreditation since 2011, an honour shared by less than 1% of the world’s elite business schools. GISMA is part of Global University Systems (GUS). GUS is represented by more than 80,000 students in twelve countries, and three continents.

For our campus in Berlin, Germany, we are looking for full-time

Marketing Manager (m/f/d)

Role summary:

An excellent opportunity has arisen for a dynamic Marketing Manager as a 24 month maternity cover. You will be based in Berlin, promoting and developing the GISMA brand and courses to a local and international audience. Reporting to the Head of Marketing for GISMA, the successful candidate will have full responsibility for creating, implementing, executing and analysing a fully integrated marketing strategy (focused heavily on online channels), developing social awareness within the market and adding value and input to all online activities, in order to maximise results and achieve ROI. You also be people managing the Berlin Marketing Team.

You will be fully involved from a ‘hands on’ perspective, working with GISMA key stakeholders as well as the marketing/sales team in UK, Germany, and India. You will ensure targets are set and achieved, and that workload is prioritised effectively. Particular focus will be on lead generation targets, full control of a marketing budget, consumer journey and integration of all marketing activities alongside sales and the International Business Developer Team.

We are looking for a skilled digital marketer with a proven record of managing online and offline marketing budgets, achieving leads targets, preparing in depth marketing reports, has experience with coaching/training or managing people and has the ability to demonstrate ROI. From time to time, the successful candidate may be asked to also support and deliver ad hoc projects for the marketing team and group brands based on business needs and dependent on performance.

Key Responsibilities (including but not limited to)

• Creating, implementing and monitoring online marketing campaigns
• Developing, implementing and managing the annual online marketing budget with emphasis on ROI
• Reporting on KPIs and identifying growth opportunities in the online market
• Preparing analytical post campaign reports (i.e. PPC report, Keywords Performance Report, GA report, CRM report)
• Evaluating target audiences and delivering to their needs
• Ensuring integration with other marketing channels and improving the multichannel experience for all customers
• Managing, coaching and mentoring direct reports
• Supporting the Marketing Director and Head of Marketing on strategy and planning
• Proactively managing key relationships with external suppliers and internal stakeholders
• Working with the internal creative unit to ensure all creative requirements are met
• Working with the marketing department to ensure all online and offline activity for the brand is up to date, consistent and on brand

Requirements:

• Educated to degree level in marketing or a related subject
• A minimum of three years’ management experience in an online marketing environment
• Excellent team management skills
• An excellent knowledge of digital marketing and campaign management (PPC, SEO, Google Analytics, Google AdWords, CRM, CMS)
• Approaches work meticulously with thorough attention to detail
• Experience of full mix marketing, both on and offline
• Experience managing budgets and proving ROI
• Self-motivated and proactive attitude towards work
• Good analytical/numerical skills
• Outstanding communication skills
• Some experience or exposure to Education market is desirable
• Must be fluent in German and English (minimum B2 for each)

We offer:

• Being part of a dynamic team in an international work environment
• A workplace in our modern, centrally located campus locations in Berlin or Potsdam
• Opportunity for creative input and developing own ideas
• Personal and professional development

To apply:

Please send your detailed application (cover letter, resume and relevant certificates), including the earliest possible starting date and your salary expectations, to [email protected].

Please note: Candidates must have the right to work in Germany and be fluent in German and English. Only applicants shortlisted for an interview will be contacted.

GISMA is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.