Marketing Manager

ABOUT VINFAST

VinFast is Vietnam’s leading manufacturer of premium automobiles and has achieved its initial goal of being #1 in all competing segments of domestic car retail in less than 2 years after stunning the world at Paris Motorshow, in 2018. In 21 months we have set up the newest, biggest automated manufacturing facility in ASEAN with a $4.4 billion investment and a capacity up to 250,000 cars per year, and delivered our first cars to customers in 2020.

Now, in 2021 we embark on our next mission - global expansion with the launch of our Pininfarina-designed, 100% electric SUVs model line-up, starting in with Northern America and Europe. With a Direct-to-Consumer business model, we have an ambitious growth strategy planning rapid retail and aftersales facility expansion in Europe over the next 12 months.

A Europe Marketing, Sales and Distribution entity has been established to sell and service VinFast products. Initial target markets are Germany, France and Netherlands with Corporate offices located in Paris, Frankfurt & Amsterdam and showrooms established throughout each country. Our management team is now looking for talented individuals from the automotive, retail consumer products, and technology industries. Our top applicants will possess entrepreneurial mindset, be creative problem solvers, have an incredible work ethic and thrive in a start-up environment.

As the Marketing Manager for the German market, you will report to the Marketing & Communications Director for Europe and will lead bringing the VinFast brand to life. You envision delightful experiences for customers and build them from the ground up. You live and breathe the VinFast ethos – authentic, progressive, innovative - and know how to make ideas come to life.

You believe EV’s are not only the future, but they are right now!

JOB DESCRIPTION

The Marketing Manager is a self-starting, creative and digital-driven marketer. You are strategic in nature and understand how in-person interactions both integrate into and build upon the full consumer journey. It doesn’t take much for you to think of creative, delightful ways to help bring the VinFast vision to life.

You will be responsible for developing and implementing content & experiential initiatives. By bringing our audience closer to us, you are well versed at engaging experts and influencers to increase our brands’ reach and will strategize and oversee the execution of the marketing programs. All the work you create promotes the VinFast brand, drives traffic to the website or showrooms and creates positive interactions with consumers.

You recognize that the fast-paced start-up life is a high-pressure environment, but this is something you thrive on and not back down from. VinFast is all about pushing the envelope, rethinking how a car company engages and interacts with people.

SCOPE OF JOB

- With the Marketing & Communications Director for Europe, craft brand content & activations strategy focusing on along with agency partners, to introduce a new to Germany brand

- Prepare briefs and action plans to share with internal and external partners

- Work with channel and agency leads on overall Go To Market strategy, ensuring cohesion within the Marketing Plan: content strategy, media mix, spending efficiency

- Manage the development of Marketing campaigns to capture new users, boost conversion, drive consumer traffic in-store and to select homepages and build our overall community

- Manage published content (images, video, and text) to reach the company’s target customers

- Develop and expand community and/or influencer outreach efforts

- Own and execute VinFast’s owned channels including social and CRM

- Manage efforts in building online reviews and reputation

- Prioritize constant improvement by testing data-driven hypotheses across all channels: web, email, ads, content, social, community, product, etc.

- Identify threats and opportunities in user-generated content surrounding the company

- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns

- Build the community strategy to grow VinFast fans across the markets

- Own brand consistency across channels, ensuring a consistent look and feel

- Conceptualize and bring to life events around showroom openings, product launches, special occasions, new market launches amongst other activations

- Liaise with and find event sponsors and partners to help bring the activation to life

- Help measure event success and provide suggestions for future optimization

You have a strong business acumen and creative abilities, and you are able to deliver creative content on tight timelines.

You are a creative problem solver with critical abilities to think outside the box, with excellent written and verbal communication skills and presentation.

Your strength of convictions, your enthusiastic and your “can-do” attitude are recognized by your manager, co-workers and partners.

Of course, you have good copywriting skills, both in English & German, a high integrity and business ethics to operate with the best interests of the company in mind.

If you recognize yourself in this job description and skills, please apply to our job posting.

At VinFast Europe, we are committed to creating and preserving an accessible, welcoming, supportive, fair, and inclusive environment.

We offer an interesting opportunity to join a European Team and to build this project together!