Company Description
Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.
In line with our Faster forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business
Omni Sales Team is a new unit within our Regions, with full Omni customer experience ownership – on both a regional and country sales market level. This unit will set and drive an omni commercial and customer plan based on an insight driven approach to grow and engage the customer base. Additionally, the Omni Sales Team will manage omni regional assortment and stock strategy according to customer demand.
Job Description
As REGIONAL COMMUNICATION SPECIALIST (CEU), you contribute to added customer value, a strong brand and increased sales by ensuring high quality PR & Communications activities for the full region. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You collaborate closely with the Customer Activation Team to be able to find synergies and maximize the effect of our earned communication, both internally & externally.
Qualifications
Key Responsibilities Include:
Regional communications plans & activities
General
- Responsible for communicating H&M messages in a trustworthy way, both externally and internally, together with HO and the Communications Manager.
- Responsible of appointed regional Communications projects
- You support the Regional Communications Manager in setting tactics and plans that will support regional objectives, based on insights from each individual market and with H&M’s customer in focus
- Give input in Regional Customer activation meetings, ensuring optimization of the ability to leverage on earned media
- You give input, challenge and support PR & communication activities on Sales Market level where relevant
- You have a strong focus on Corporate & Crisis Communications as well as Sustainability
- You are responsible for proactive Media Relations strategies/tactics to support regional objectives
- Crisis Management, support, guide and coordinate when needed
- Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible
- Review and process invoices associated to projects
Education
- A formal education within Communication &/or Marketing is meriting, if not, at least 3 years’ experience from similar positions and/or within PR/Communications
- Experience in media relations. Meriting if within the Region.
- Strategic experience in Corporate & Fashion PR, Internal & Crisis Comm
- Proven track results in building &/or protecting the brand through PR & media relations
- Experience in high level media analysis
- Meriting with competence withing digital/tech and omni ways of working
- You have a strategic mindset and strong planning and prioritizing skills
- You have excellent communication skills, including fluent written and spoken local language and English. Knowledge in other languages is meriting.
- You are an excellent relationship builder.
- Fluent in Microsoft Office – Word, Powerpoint and Excel
- Meriting with competence within digital/tech
We invite you to listen to “Shaping the Future of Fashion with H&M Central Europe” and meet some of our team members as they introduce how we are changing the ways of working to create the best experience for our teams and customers.
- Shaping the Future of Fashion with H&M Central Europe – Web Browser
- Shaping the Future of Fashion with H&M Central Europe - Spotify
We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers.
We are looking forward to hearing from you!
